I partner with incredible Web3 brands to build audiences and nurture communities.
With two decades of expertise in communications, copywriting, marketing and brand partnerships, I am well-equipped to grow and support your brand.
My journey entails hands-on experience in building businesses from the roots, giving me a holistic understanding of brand growth strategies.
WEB3 EXPERIENCE
METEOR WALLET
Chief Marketing Officer (November 2022 – Present)
My aim is to propel Meteor Wallet to become the premier wallet on NEAR, ensuring our users fully harness the potential of their web3 journey.
Being part of a startup, my role is multifaceted, leveraging my extensive 20+ years in marketing strategy and hands-on activities. To augment and sustain our user base, I navigate through community management, user support systems, forging partnerships, crafting content, orchestrating events, and much more.
NEAR TINKER UNION
Head of Community (November 2022 – Present)
I spearhead community relations for this NFT collection, orchestrating a myriad of marketing endeavors.
We are a community of visionaries who uphold the belief that blockchain technology is a harbinger of greater freedom globally. Our efforts are channeled into developing products that not only enrich the NEAR ecosystem but also deliver substantial value to our holders.
MOONSHOT
Founder & CEO (August 2022 – Present)
On on a mission to pioneer a premier Web3 gaming platform and NFT collection, I also lead the product development team, guiding our in-house developers along with forming B2C and B2B partnerships.
EXPERIENCE
With two decades of seasoned experience in communications, copywriting, and social media marketing, I offer a wealth of knowledge and expertise to elevate your brand’s narrative and online presence.
EXPERIENCE
COUNTY REBRAND
Spearheaded the communications initiative to establish a new country brand in South America, effectively narrating a unique story to a global audience.
LAUNCH OF TRAVEL BRAND IN UK & ASIA
Successfully initiated the launch of a fresh Indian travel brand, making waves in both the UK and India, thereby broadening its footprint and carving a niche in the competitive travel industry.
ORGANIC FAN PAGE GROWTH TO 400,000
Orchestrated an organic growth strategy that ballooned a Facebook community to over 400,000 fans, fostering a vibrant and engaged online ecosystem.
TRAVEL CONTENT MARKETING
Cultivated a brand from the ground up, now boasting over 150,000 organic visitors each month, a testament to compelling and resonant content marketing strategies employed.
With a rich portfolio encompassing dozens of projects since 2000, my focus has now pivoted towards channeling this accrued skillset and experience into the flourishing domains of web3 and the NFT community.
COUNTY REBRAND
Spearheaded the communications initiative to establish a new country brand in South America, effectively narrating a unique story to a global audience.
LAUNCH OF TRAVEL BRAND IN UK & ASIA
Successfully initiated the launch of a fresh Indian travel brand, making waves in both the UK and India, thereby broadening its footprint and carving a niche in the competitive travel industry.
ORGANIC FAN PAGE GROWTH TO 400,000
Orchestrated an organic growth strategy that ballooned a Facebook community to over 400,000 fans, fostering a vibrant and engaged online ecosystem.
TRAVEL CONTENT MARKETING
Cultivated a brand from the ground up, now boasting over 150,000 organic visitors each month, a testament to compelling and resonant content marketing strategies employed.
With a rich portfolio encompassing dozens of projects since 2000, my focus has now pivoted towards channeling this accrued skillset and experience into the flourishing domains of web3 and the NFT community.
WEB3 SERVICES
I have navigated through a diverse array of services outlined below, amassing extensive experience and expertise. Moreover, I excel in forming and leading highly capable, experienced teams for projects, ensuring the attainment of optimal results and success whenever required.
Copywriting
Craft compelling narratives to resonate with your target audience, enhancing brand loyalty and engagement.
Brand Strategy
Develop a coherent and impactful brand persona, ensuring consistency across all touchpoints to foster brand recognition and trust.
Content Marketing
Curate and disseminate engaging content that not only educates and entertains but also drives action, nurturing a loyal customer base.
Content Strategy
Design content roadmaps that align with your brand goals, ensuring a steady stream of relevant and valuable content to your audience.
Communications
Employ a unified cross-channel approach encompassing platforms like Twitter, Discord, LinkedIn, and websites to maintain a cohesive brand message and foster community engagement.
Community Building
Cultivate and nurture a vibrant community, encouraging active participation and fostering a sense of belonging among members.
Design
Create visually appealing designs that resonate with your brand ethos, capturing attention and enhancing user experience.
Partnerships & Business Development
Forge strategic partnerships and explore new business avenues to drive growth and achieve your business objectives.
NFT Marketing
Develop and execute marketing strategies tailored for the NFT space, ensuring optimal visibility and engagement in this burgeoning market.
Web3 Marketing
Harness the potential of Web3 technologies to create immersive marketing campaigns that captivate and convert your target audience.
HOW I CAN HELP
Most of my client engagements fall into two types: part time CMO or part time social media / communications lead.
FRACTIONAL CMO
If you’re not ready to hire a full-time CMO or going down the agency route, then engaging me as a part-time CMO may be perfect for your needs. Everything a CMO would do but not employed full time. Efforts could include:
- Revamping social media strategy
- Brand launches
- Lead generation
- Creating entire marketing strategies from the ground up
- Manage digital ads
- Managing marketing integrations
- Working with freelancers to achieve set OKRs
- Building frequent marketing reports
- Growing engagement of current channels, including email and social.
SOCIAL MEDIA / COMMS
If you’re looking for someone to be responsible for developing and executing social media strategies and campaigns but don’t require someone full time. Efforts could include:
- Develop and implement a comprehensive social media strategy
- Manage strategy, messaging and marketing opportunities across social media channels.
- Be the social media point person marketing campaigns, as well as collaborative launches.
- Create and curate engaging content
- Monitor and analyze social media metrics to measure the effectiveness of our social media campaigns and make data-driven decisions to optimize performance.
- Stay up-to-date with the latest social media trends, tools, and best practices and share insights and recommendations with the team.
- Manage social media advertising campaigns and budgets to ensure maximum ROI.
Political Satire: The Art of Criticism and Freedom of Expression
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